Prow Thai: A Fresh Take on Virgin Coconut Oil Packaging

Designer Piti Amornlertwattana's Award-Winning Packaging Design Inspired by Southern Thailand

The Prow Thai brand is a testament to the organic and indigenous products of southern Thailand, requiring specialized knowledge and expertise. The packaging design reflects the meticulousness of handcrafted products, while maintaining a standard suitable for international and online markets. The logo is simple and clean, and the packaging uses the circular shape of a coconut, painted in color painting to create a dot graphic element. The color groups are used to categorize products, and the background is the off-white of coconut meat, representing the cleanliness of cosmetic products.

The materials used in the packaging include glass and PET for the bottles, and matte paper for the labels, with offset printing. The oil bottle measures 230 mm in height and 110 mm in diameter, while the lotion bottle is 130 mm high and 65 mm in diameter. The design tags include branding, packaging, virgin coconut oil, and cosmetics.

The design process began in March 2020 and was completed in June 2020 in Bangkok, Thailand. The project was a collaboration between the Thai government, an entrepreneur, and the designer, and was completed in a relatively short time frame. The designer had to use the information to convince the entrepreneur to understand and adhere to the design plans.

The design research revealed that Prow Thai is a traditional virgin coconut oil from the small southern provinces of Thailand. The aim was to expand the market to foreign countries and online, but there was a lack of understanding of design and limited production plants. The designer was tasked with developing the brand image and redesigning the packaging. The final design has an international appeal, while still maintaining the feel of a handcrafted product.

The design was not without its challenges. The project involved the Thai government, an entrepreneur, and the designer, and had a relatively short time frame. The designer had to use the information to convince the entrepreneur to understand and adhere to the design plans. Despite these challenges, the design was successful and was awarded the Silver A' Packaging Design Award in 2021.

In conclusion, Prow Thai is a testament to the beauty and quality of products from southern Thailand. The packaging design, with its clean lines and simple logo, reflects the meticulousness of handcrafted products. The use of color and shape adds a unique touch, making the products stand out in the market. The design has been recognized with a prestigious award, reflecting the hard work and creativity of designer Piti Amornlertwattana.